Hearty and smooth, blended with five varieties of malted barley.

The first thing you notice when pouring a glass of this seasonal beer is the color. Samuel Adams OctoberFest has a rich, deep amber hue which itself is reflective of the season. Samuel Adams OctoberFest is a malt lover's dream, masterfully blending together five roasts of barley to create a delicious harmony of sweet flavors including caramel and toffee. The beer is kept from being overly sweet by the elegant bitterness imparted by the German Noble hops. Samuel Adams OctoberFest provides a wonderful transition from the lighter beers of summer to the winter's heartier brews.

As the Summer is really heating up so are things down here at the Brewery! If you are going to be in Boston, or if you are local and just have never made it to the Brewery, come on down and say hi. Tours are available on Tuesday, Wednesday, Thursday from Noon - 3pm, on Friday Noon - 5:30pm, and on Saturday from 11am - 3pm. Tours start approximately every 30 minutes.

The new tour hours are really going great and we can't wait to meet more Sam Fans. In my opinion, there is no better Samuel Adams® experience than the one you get here at the Boston Brewery.

NEW TOUR HOURS
Tue, Wed & Thu: Noon-3pm
Fridays: Noon-5:30pm
Saturdays: 11am-3pm

Tours start approximately every 30 minutes. Each tour has limited space, so be sure to arrive early!

If you have any questions, just give us a call at (617) 368-5080 or visit www.samueladams.com

Samuel Adams Summer Ale Pork Tenderloin
One last grilling recipe for the summer!

Ingredients
1 quart water
3 bottles of Samuel Adams® Summer Ale
1 cup salt
½ cup brown sugar
1 tablespoon whole peppercorns
1/3 cup crushed fennel seeds
1 teaspoon dried sage
Peel of 1 tangerine/orange
Peel of 1 lemon
4 whole pork tenderloins (3-4 lbs in all)

Instructions
Combine all of the ingredients, except the pork, in a large pot. Bring to a boil and then reduce to a simmer. Mix until the salt and sugar all dissolved, then simmer for an additional 56 minutes. Transfer this brine into a container and refrigerate.

When the brine is quite cool (less than 50 degrees), add the pork tenderloins and place a heavy plate on top of them to keep them submerged. Marinate the pork in the refrigerator for 3 days. Then remove the pork, rinse with water and pat dry.

Grill the pork tenderloins to an internal temp of 160 degrees or about 10-12 minutes. Each tenderloin should serve 2 people.

Pair it with your last bottles of Samuel Adams Summer Ale to bring out the citrus flavor in the brine or your first bottle of Samuel Adams OctoberFest to complement the caramelized grilled flavors of the pork. Either should work nicely.

Want to find more Samuel Adams recipes or learn more about Food & Beer pairings? Head to www.samueladams.com

Cheers!

Send us a note to tell us what you think, what you want to see in this newsletter, or what you'd like to know. We're flexible and we want to hear from you. Click here to send us a note.

Have a friend who would like to join? (Must be over 21, of course)

Send this to a friend

If you have received this newsletter in error or you would like to leave this mailing list just click here to unsubscribe.

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Take a look at our policy

Cheers Ralf,

Welcome to the Dog Days of Summer! I promise you, nowhere is that statement more true than down here at the brewery in August. It gets so hot down here! But, at least we have plenty of cold beer to quench our thirst when we get a little parched. (I'll stop complaining now...)

I think you guys know by now that we brew 21 award-winning styles of beer. And while brewing all kinds of beer makes things a little crazy here at the brewery, it also allows us to offer a tremendous amount of variety to beer drinkers. Personally, I like the fact that I can go into the cooler and choose from ten to twelve beers that are in season. Because while I could drink Samuel Adams Boston Lager® all year round, I need a little variety in my life.

And this is also the time of year that we think about adding to our portfolio of beers through our Beer Lovers Choice" Election. See below for the 2007 Candidates.

What else is ON TAP this month...OCTOBERFEST IS COMING, a Wheat Beer Open House and one of Boston Cares biggest events of the year.

Get your lederhosen ready everyone!

Cheers!
- Brian

Ever wonder how we decide what the next style of Samuel Adams® beer should be? Well, the answer is we don't decide...YOU do. We are kicking off our 3rd Annual Beer Lover's Choice(TM) Election. You will decide the next brew to join the Samuel Adams® Brewmaster's Collection. You know what? I'll let Jim tell you all about it.

Click the picture below


In 2005, you elected Samuel Adams® Brown Ale. The 2006 winner was Samuel Adams® Honey Porter. Who are the contestants in the 2007 Election? The top two vote-getters at our Primary Election at March's Open House at the Brewery were Samuel Adams® Irish Red Ale and Samuel Adams® Dunkelweizen.

Samuel Adams Irish Red Ale
Pale and caramel malts give the beer its rich deep red color and distinctive caramel flavor. The sweetness of the malt is pleasantly balanced by the distinct hop bitterness, and in turn, the beer finishes with a smooth, earthy note from the East Kent Goldings hops.

Samuel Adams Dunkelweizen
Dunkelweizen translates into "dark wheat" and the beer is a darker version of the Bavarian wheat beers of the 15th century. Dark amber brown in color, this unfiltered ale is brewed with traditional Bavarian yeast, which imparts a wide spectrum of flavors and aromas from spicy clove and nutmeg to tropical fruit and banana. The result is a beer that is complex and flavorful, medium-bodied with a crisp finish.

So, check out our website to find out where the tastings are happening. If there isn't one in your area, make a trip to the brewery. We are doing BLC tastings every day down here at the brewery. So, while you are waiting for the tour to start you can have your chance to determine our next Samuel Adams brew.

Samuel Adams® OctoberFest is hitting the streets this month and that means the Samuel Adams OctoberFest Celebration is only a few short weeks away. On the weekend of September 14th & 15th, we will be hosting Boston's premier Oktoberfest celebration, the 7th Annual Samuel Adams OctoberFest at the Castle at Park Plaza.

Oh man...I can already hear the Jolly Kopperschmidts Oompah band playing in my ears. If you haven't made it to our OctoberFest Celebration before, this is definitely the year to go. Along with our friends from the Beer Summit, we are putting on our best celebration yet. Two German bands, authentic German food and 14 Samuel Adams styles of beer including two very special German beers, on draft, brewed only for this event!

Seriously, if you aren't going to Munich or Cincinnati, come here to Boston for OctoberFest. A wide variety of Samuel Adams beer, good friends, authentic food, music...want more? We'll have stein hoisting contests, polka dancing and more. I can already taste that first sip of OctoberFest. (mmmmmmmm...OctoberFest)

Saturday tickets are $15 and that includes an authentic Samuel Adams OctoberFest stein and your first beer. Friday night is a VIP night - costs a little more, but worth it.

For tickets and more information, visit the Beer Summit website. They go quickly so order early.

• What: 7th Annual Samuel Adams OctoberFest
  
• When: Saturday, September 15th - Noon to 10pm (VIP Night on Friday the 14th)
• Where: The Castle at Park Plaza
  

Boston Cares is once again putting on its summer celebration and auction extravaganza, and Samuel Adams is helping everyone get into the giving spirit. On Thursday, August 23rd, Boston Cares is hosting its 5th Annual Summer Nights, City Lights auction at Fenway Park.

Guests will enjoy tours of Fenway Park, incredible views of the field, as well as access to the 2004 World Series Trophy. Summer Nights, City Lights will also have a silent and live auction, featuring an abundance of weekend getaway packages, recreational opportunities, handmade artwork and jewelry, evenings at local hot spots, and sports memorabilia. All proceeds raised at the event will go to benefit the on-going projects of Boston Cares.

Boston Cares volunteers are making a difference. Boston Cares volunteers plant community gardens, serve meals to the homeless, clean parks, paint community centers, tutor, care for sheltered animals, usher at cultural performances, and much, much more. And we couldn't be more proud to be a sponsor. For ticket information visit www.bostoncares.org. It should be a great night at Fenway and I hope to see you there.

• What: Summer Nights, City Lights - Boston Cares Event
• When: Thursday, August 23rd - 6pm to 9:30pm
• Where: Fenway Park
  

Ok. It's August. And, you know its going to be hot for this month's open house. So, we couldn't think of a better time to celebrate the refreshing style of beer that American beer drinkers couldn't do without during the summer months...the wheat beer. We will be tasting you all on a number of wheat styles this month: our American Hefeweizens's - Samuel Adams® Summer Ale, Samuel Adams® Hefeweizen; our Fruit Hefeweizen's - Samuel Adams® Cherry Wheat; and 2 distinct German Hefeweziens - never before released.

So, RSVP HERE and quench your late summer thirst at our Wheat Beer Open House. You won't be disappointed.

• What: Samuel Adams® Open House -
  Wheat Beers
• When: Thursday, August 23rd - 5pm to 8pm
• Where: Samuel Adams® Boston Brewery
  30 Germania Street

Hearty and smooth, blended with five varieties of malted barley.

The first thing you notice when pouring a glass of this seasonal beer is the color. Samuel Adams OctoberFest has a rich, deep amber hue which itself is reflective of the season. Samuel Adams OctoberFest is a malt lover's dream, masterfully blending together five roasts of barley to create a delicious harmony of sweet flavors including caramel and toffee. The beer is kept from being overly sweet by the elegant bitterness imparted by the German Noble hops. Samuel Adams OctoberFest provides a wonderful transition from the lighter beers of summer to the winter's heartier brews.

As the Summer is really heating up so are things down here at the Brewery! If you are going to be in Boston, or if you are local and just have never made it to the Brewery, come on down and say hi. Tours are available on Tuesday, Wednesday, Thursday from Noon - 3pm, on Friday Noon - 5:30pm, and on Saturday from 11am - 3pm. Tours start approximately every 30 minutes.

The new tour hours are really going great and we can't wait to meet more Sam Fans. In my opinion, there is no better Samuel Adams® experience than the one you get here at the Boston Brewery.

NEW TOUR HOURS
Tue, Wed & Thu: Noon-3pm
Fridays: Noon-5:30pm
Saturdays: 11am-3pm

Tours start approximately every 30 minutes. Each tour has limited space, so be sure to arrive early!

If you have any questions, just give us a call at (617) 368-5080 or visit www.samueladams.com

Samuel Adams Summer Ale Pork Tenderloin
One last grilling recipe for the summer!

Ingredients
1 quart water
3 bottles of Samuel Adams® Summer Ale
1 cup salt
½ cup brown sugar
1 tablespoon whole peppercorns
1/3 cup crushed fennel seeds
1 teaspoon dried sage
Peel of 1 tangerine/orange
Peel of 1 lemon
4 whole pork tenderloins (3-4 lbs in all)

Instructions
Combine all of the ingredients, except the pork, in a large pot. Bring to a boil and then reduce to a simmer. Mix until the salt and sugar all dissolved, then simmer for an additional 56 minutes. Transfer this brine into a container and refrigerate.

When the brine is quite cool (less than 50 degrees), add the pork tenderloins and place a heavy plate on top of them to keep them submerged. Marinate the pork in the refrigerator for 3 days. Then remove the pork, rinse with water and pat dry.

Grill the pork tenderloins to an internal temp of 160 degrees or about 10-12 minutes. Each tenderloin should serve 2 people.

Pair it with your last bottles of Samuel Adams Summer Ale to bring out the citrus flavor in the brine or your first bottle of Samuel Adams OctoberFest to complement the caramelized grilled flavors of the pork. Either should work nicely.

Want to find more Samuel Adams recipes or learn more about Food & Beer pairings? Head to www.samueladams.com

Cheers!

Send us a note to tell us what you think, what you want to see in this newsletter, or what you'd like to know. We're flexible and we want to hear from you. Click here to send us a note.

Have a friend who would like to join? (Must be over 21, of course)

Send this to a friend

If you have received this newsletter in error or you would like to leave this mailing list just click here to unsubscribe.

We take your privacy very seriously.
Take a look at our policy

Cheers Ralf,

Welcome to the Dog Days of Summer! I promise you, nowhere is that statement more true than down here at the brewery in August. It gets so hot down here! But, at least we have plenty of cold beer to quench our thirst when we get a little parched. (I'll stop complaining now...)

I think you guys know by now that we brew 21 award-winning styles of beer. And while brewing all kinds of beer makes things a little crazy here at the brewery, it also allows us to offer a tremendous amount of variety to beer drinkers. Personally, I like the fact that I can go into the cooler and choose from ten to twelve beers that are in season. Because while I could drink Samuel Adams Boston Lager® all year round, I need a little variety in my life.

And this is also the time of year that we think about adding to our portfolio of beers through our Beer Lovers Choice" Election. See below for the 2007 Candidates.

What else is ON TAP this month...OCTOBERFEST IS COMING, a Wheat Beer Open House and one of Boston Cares biggest events of the year.

Get your lederhosen ready everyone!

Cheers!
- Brian

Ever wonder how we decide what the next style of Samuel Adams® beer should be? Well, the answer is we don't decide...YOU do. We are kicking off our 3rd Annual Beer Lover's Choice(TM) Election. You will decide the next brew to join the Samuel Adams® Brewmaster's Collection. You know what? I'll let Jim tell you all about it.

Click the picture below


In 2005, you elected Samuel Adams® Brown Ale. The 2006 winner was Samuel Adams® Honey Porter. Who are the contestants in the 2007 Election? The top two vote-getters at our Primary Election at March's Open House at the Brewery were Samuel Adams® Irish Red Ale and Samuel Adams® Dunkelweizen.

Samuel Adams Irish Red Ale
Pale and caramel malts give the beer its rich deep red color and distinctive caramel flavor. The sweetness of the malt is pleasantly balanced by the distinct hop bitterness, and in turn, the beer finishes with a smooth, earthy note from the East Kent Goldings hops.

Samuel Adams Dunkelweizen
Dunkelweizen translates into "dark wheat" and the beer is a darker version of the Bavarian wheat beers of the 15th century. Dark amber brown in color, this unfiltered ale is brewed with traditional Bavarian yeast, which imparts a wide spectrum of flavors and aromas from spicy clove and nutmeg to tropical fruit and banana. The result is a beer that is complex and flavorful, medium-bodied with a crisp finish.

So, check out our website to find out where the tastings are happening. If there isn't one in your area, make a trip to the brewery. We are doing BLC tastings every day down here at the brewery. So, while you are waiting for the tour to start you can have your chance to determine our next Samuel Adams brew.

Samuel Adams® OctoberFest is hitting the streets this month and that means the Samuel Adams OctoberFest Celebration is only a few short weeks away. On the weekend of September 14th & 15th, we will be hosting Boston's premier Oktoberfest celebration, the 7th Annual Samuel Adams OctoberFest at the Castle at Park Plaza.

Oh man...I can already hear the Jolly Kopperschmidts Oompah band playing in my ears. If you haven't made it to our OctoberFest Celebration before, this is definitely the year to go. Along with our friends from the Beer Summit, we are putting on our best celebration yet. Two German bands, authentic German food and 14 Samuel Adams styles of beer including two very special German beers, on draft, brewed only for this event!

Seriously, if you aren't going to Munich or Cincinnati, come here to Boston for OctoberFest. A wide variety of Samuel Adams beer, good friends, authentic food, music...want more? We'll have stein hoisting contests, polka dancing and more. I can already taste that first sip of OctoberFest. (mmmmmmmm...OctoberFest)

Saturday tickets are $15 and that includes an authentic Samuel Adams OctoberFest stein and your first beer. Friday night is a VIP night - costs a little more, but worth it.

For tickets and more information, visit the Beer Summit website. They go quickly so order early.

• What: 7th Annual Samuel Adams OctoberFest
  
• When: Saturday, September 15th - Noon to 10pm (VIP Night on Friday the 14th)
• Where: The Castle at Park Plaza
  

Boston Cares is once again putting on its summer celebration and auction extravaganza, and Samuel Adams is helping everyone get into the giving spirit. On Thursday, August 23rd, Boston Cares is hosting its 5th Annual Summer Nights, City Lights auction at Fenway Park.

Guests will enjoy tours of Fenway Park, incredible views of the field, as well as access to the 2004 World Series Trophy. Summer Nights, City Lights will also have a silent and live auction, featuring an abundance of weekend getaway packages, recreational opportunities, handmade artwork and jewelry, evenings at local hot spots, and sports memorabilia. All proceeds raised at the event will go to benefit the on-going projects of Boston Cares.

Boston Cares volunteers are making a difference. Boston Cares volunteers plant community gardens, serve meals to the homeless, clean parks, paint community centers, tutor, care for sheltered animals, usher at cultural performances, and much, much more. And we couldn't be more proud to be a sponsor. For ticket information visit www.bostoncares.org. It should be a great night at Fenway and I hope to see you there.

• What: Summer Nights, City Lights - Boston Cares Event
• When: Thursday, August 23rd - 6pm to 9:30pm
• Where: Fenway Park
  

Ok. It's August. And, you know its going to be hot for this month's open house. So, we couldn't think of a better time to celebrate the refreshing style of beer that American beer drinkers couldn't do without during the summer months...the wheat beer. We will be tasting you all on a number of wheat styles this month: our American Hefeweizens's - Samuel Adams® Summer Ale, Samuel Adams® Hefeweizen; our Fruit Hefeweizen's - Samuel Adams® Cherry Wheat; and 2 distinct German Hefeweziens - never before released.

So, RSVP HERE and quench your late summer thirst at our Wheat Beer Open House. You won't be disappointed.

• What: Samuel Adams® Open House -
  Wheat Beers
• When: Thursday, August 23rd - 5pm to 8pm
• Where: Samuel Adams® Boston Brewery
  30 Germania Street